Audio Identity Package — Workflow & Timeline
Concept development & first draft
Research & creative direction
Feedback & revisions
Production & recording
Mixing
Mastering
Final presentation & delivery
Discovery
A distinctive audio identity gives your brand a recognizable voice. At Sonage, we develop a tailored sonic language that reflects your values, atmosphere, and audience through a collaborative and carefully structured process.
Our sound palette may include acoustic instruments performed by exceptional musicians, processed acoustic material, analogue synthesizers and devices, field recordings, custom sound design, and digital production tools. By combining human performance with experimental and contemporary techniques, we create an original and flexible sound world for digital content, campaigns, events, installations, and other brand touchpoints.
Workflow & Timeline
Discovery
We begin with a conversation about your brand, vision, audience, and communication needs. Together, we define the purpose, character, and emotional direction of the audio identity.
Research & Creative Direction
We explore your visual language, cultural context, references, and existing brand materials. From this research, we develop a creative direction that translates the identity and values of your brand into sound.
Concept Development & First Draft
Based on the agreed direction, we create the initial sonic concept and present a first composition draft. At this stage, we also define the instrumental and sonic palette that will shape the project.
Feedback & Revisions
You share your feedback, and we refine the concept together. This stage ensures that the result feels distinctive, coherent, and authentic to your brand.
Production & Recording
Once the concept is approved, we develop the final composition and produce the required sonic material. Depending on the project, this may include recording acoustic instruments with selected musicians, processing recorded sounds, working with analogue equipment, and integrating digital tools and custom sound design.
Mixing
All sonic elements are carefully balanced, shaped, and spatially arranged to create a clear, cohesive, and immersive listening experience.
Mastering
The final audio is refined for consistency, impact, and clarity, then optimized for its intended platforms, environments, and formats.
Final Presentation & Delivery
The completed audio identity is presented and delivered in the agreed formats, ready to be integrated into your brand’s communication.
Each project is developed according to its specific context, scale, and application. The timeline, sonic palette, production requirements, and final deliverables are defined together at the beginning of the collaboration.